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 Geplaatst: 15-10-2019 07:12:17 Onderwerp: ar Imaging: After having been injec |
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I just read some advertising suggestions on an Internet marketing site that are beyond annoying. They are flat-out bad advice. They illustrate a complete lack of understanding of the whole persuasion process.
First Justin Houston Hat , small business owners are told that advertising often has a cumulative effect, so ad-driven sales may not be immediate. Then, they're told how to measure and track the immediate response of their advertising.
Reading past that little dichotomy, some of the suggestions included:
? Use magazine response cards. Remember to code the cards if you use multiple publications.
? Use a coupon in your newspaper ads. Code the coupons so that you can tell which publication generates the most sales.
? Put a line in your radio scripts to "Mention this ad and get a 10% discount."
? Ask all new customers how they heard about your business.
Make no mistake. These are all bad suggestions. Very bad. In addition to being very poor persuasion Laurent Duvernay-Tardif Hat , each of these strategies assumes that your prospective customers are paying very close attention to your ads.
Trust me, customers don't.
Good advertising is seduction. Pretend with me for a minute that all advertising is an attempt to get a "date" with your prospect.
How do these recommendations hold up under that scenario?
Would you, for instance, send a response card to anyone you could possibly be interested in dating Kareem Hunt Hat , which says "If you'd like to learn more about me, fill out your name, address, and your specific areas of interest in me Patrick Mahomes Hat , and apply your own postage to return it to me?"
No, I didn't think you would.
The advice contained in these recommendations also suffers from major misunderstandings in the motivations of customers.
Coupons assume that you have nothing to offer but a better price. Think about the implications of that for a moment. It implies that after you've spent the money to advertise your discounted (and minimally profitable) price, that the customer has no reason to ever come back to do business with you again. Or at least, until you drop your price again.
Mention this ad? In three decades of mass media experience Tyreek Hill Hat , I've never heard of a single person saying "I heard your ad. Give me the discount." Smart radio stations will never allow this on their air. Does that mean people don't respond to advertising? No, it doesn't mean that at all. It means that they won't embarrass themselves by parroting your line. Not surprising, is it? Most people won't admit that advertising affects them in any way.
Ask new customers where they heard about you?
They don't know.
Oh, they'll try to give you an answer. Really though Darwin Thompson Hat , your advertising isn't important enough for them to remember exactly what they learned about you, let alone the source of that information. But because they'll want to be helpful, they will guess. They'll usually guess wrong.
There are two major problems with any of these "track your response" strategies.
? They provide bad information. Bad information is worse than none at all. It gives you a distorted view of reality. Which leads to the second problem:
? You'll be tempted to make decisions based on this bad information. You will frequently make the wrong decisions.
Consider this, instead. Send the object of your affection an "I love you" message.
Does it matter whether your "I love you" comes in a telegram Khalen Saunders Hat , an e-mail, a card, or over the phone? Or is the expression of love the most important consideration?
Does it matter whether your ad message is delivered in the newspaper, over the radio Juan Thornhill Hat , on cable TV, or by direct mail? Or is the message the critical part?
Your advertising will improve by orders of magnitude when you spend less time attempting to find the most effective medium, and more time searching for the most effective message.
The impact of digital images in today's technology reliant world has had a tremendously positive effect on medical and scientific research. Digital imaging is now a vital component in science and medical research. The rapid development in computerized imaging and the associated developments in analysis
methods and computer-aided diagnosis, has made digital imaging an essential tool used in many medical and scientific fields. Below are a few examples of how digital imaging helps medical and scientific research.
Tissue Biopsy: Digital imaging has been vital in analyzing tissue from biopsies. It has led to faster and more accurate analysis of tissue samples. Breast and other tissue samples are placed in X-ray biopsy systems during surgery for rapid results.
Laboratory Small Animal Imaging: Digital imaging is now used in biotechnology research to assess the properties of new medical treatments and pharmaceutical drugs. Researchers will often use small laboratory animals for imaging of internal structures Mecole Hardman Hat , including in-vivo imaging.
Molecular Imaging: After having been injected with a radioisotope, digital scanning of live organs displays a 3D picture of the movement of a molecules to areas where tumors have constricted blood flow. As well, the technology helps researchers determine the effectiveness of cancer fighting drugs and in determining their side effects.
MRI: An MRI provides views of the internal structures and functions of the body. It is particularly helpful in brain imaging as it can help provide a more accurate brain tumor diagnosis. It is also quite useful in detecting other types of cancer in the body.
Electron Microscopy: This technology is used to identify organelles and other tiny structures within the cells. The electron microscope can magnify very tiny details and is useful in diagnosing such diseases as kidney disease.
Fluoroscopy: This device creates real-time images of internal structures in the body with the instrument known as the fluoros. Wholesale Soccer Jerseys Cheap Jerseys Cheap Jerseys From China Cheap Jerseys From China Cheap Jerseys China Cheap NFL Jerseys Cheap NFL Jerseys Wholesale NHL Jerseys Cheap NFL Jerseys China Cheap NFL Jerseys Free Shipping |
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